When optimizing your social media channels, images are an important means to stand out from the crowd. The image language and information on your social media images represents you, your product or your company. And that is what they should do best. The profile, pages, or channel layouts of social media change regularly, though often only marginally. Image sizes and formats are also adjusted regularly. Therefore, I have created a guide for the formats and social media image sizes for 2017.

Facebook Live Reaction Polls have established themselves on Facebook since the presidential elections in the USA and are just storming the Facebook feed. And as with the polls, there are two sides of reactions that one love them and the others hate them. One thing you have to credit the Live Reactions surveys on Facebook but with the right theme they create a reach and interaction that makes the hearts of social media managers beat faster. Anzumerken is however also that the use of the Facebook Reactions as a Voting instrument is fundamentally against the Facebook guidelines and consequences for the profile or the side after itself can draw.